Wednesday 3 December: 12pm - 1pm AEST (1pm - 2pm AEDT)
Artificial Intelligence isn’t just for big brands - it’s one of the most powerful tools event organisers can use to save time, reduce costs and reach new audiences through smarter marketing.
In this session, Alana Hay, Managing Director of Milestone Creative Australia, will share how to practically apply AI across your marketing to elevate your event campaigns. This is not about buying into expensive tools or software, it’s about using AI and algorithms to your advantage.
Alana will show you step-by-step examples to make your marketing smarter, faster and more effective - at low (or no) cost, with no marketing experience.
You’ll walk away with actionable ways to:
✔️ Improve your website copy and SEO
✔️ Increase your social followers and boost your social reach
✔️ Increase your subscriber database
✔️ Choose and use channels that will get you found and seen
✔️ Sell more tickets through digital marketing
✔️ Streamline campaign reporting
Register now and unlock the AI advantage for your next regional and community event.
Registration is only $45, and includes access to the recording post-session.
Eventfolk can access the masterclass for only $20. Make sure you sign into Eventfolk and register via the site to access the discounted price.
Not an Eventfolk member: Join here to gain discounted pricing to all our masterclasses.
About Alana Hay
Alana is a specialist in strategy and marketing of major events, festivals, tourism, business events, creative industries and arts. Her 25 year career spans strategic planning, branding, event acquisition, tourism development, event development and destination marketing.
Alana founded Milestone Creative Australia in 2008. She has been instrumental in the strategy, acquisition, development and marketing of the largest and most prestigious major events, festivals, precincts, venues, destinations, arts organisations and corporates across Australia. These include Sydney Olympic Park, Royal Botanic Gardens, Vivid Sydney, Sydney Royal Easter Show, Mardi Gras, Corroboree Sydney, Merivale Group, Sydney’s West, Australian National Maritime Museum, Sydney Theatre Company, Bangarra and Performance Space.