Our framework

Running a successful regional event is a little like being a skilled circus performer spinning multiple plates on sticks. Each plate represents a critical pillar – from the strategic foundation to dynamic team creation, and all plates must spin harmoniously for sustainable success. The Australian Centre for Regional Events serves as the expert plate-spinner, sharing the skills and insights needed to keep every element in motion for a well-coordinated and enduring performance.

Recognising the pivotal role successful regional events play in communities, we understand that the teams behind these events need diverse skills and knowledge.

Our expertise lies in blending high-level strategic thinking with hands-on practical experience to create events that stand the test of time.

Armed with the right foundations and know-how, event coordination transforms from an overwhelming and exhausting task into an efficient and rewarding pursuit. We firmly believe that by sharing the necessary skills, frameworks, and insights, we empower individuals and communities to navigate the tricky world of event management with ease.

Inside the Academy, you’ll learn about:

  • Foundations for Enduring Events

  • Designing Epic Experiences

  • Frameworks for a Financial Future

  • Creating Dynamic Teams

  • Marketing, Promotion and Publicity

  • Safe, Sustainable, and Legally-sound Events

Training Curriculum

1. The foundations for enduring events

Designing and defining lasting events

Understanding event trends and cycles
Strategising for success
Executing streamlined event management

4. How to find and foster the right people

Inspiring excellence in event teams

Structuring a successful team
Excelling through effective leadership
Building and growing brilliant teams
Creating a blueprint for continuity

Maximising the volunteer base

Attracting the right volunteers
Motivating and managing volunteers

2. How to design epic experiences

Crafting remarkable event experiences

Mapping the attendee experience

Planning, procedures, procurement

Plotting and planning event essentials
Creating runsheets and site plans

Being sustainable, accessible, and supported

Executing environmentally-friendly events
Addressing event accessibility
Engaging community and businesses

Growing through continual improvement

Collecting feedback and measuring milestones
Implementing achievable improvements

5. How to master regional event marketing

Writing a targeted marketing plan

Analysing your ideal attendees
Developing a distinctive brand
Mapping your marketing strategy

Tried and tested event marketing tactics

Designing and developing a digital presence
Making an impact on social media
Promoting events through partnerships and PR

3. The framework for a financial future

Planning smart financial foundations

Creating a feasible financial model
Identifying diverse revenue streams

Creating value for sponsors

Knowing who to approach
Pitching to secure sponsors
Exceeding sponsor expectations

Sourcing and securing suitable grants

Finding funding that fits
Applying and accounting for grants

6. How to ensure your event is safe, sound, and by the book

Staging safe and compliant events

Preparing a risk management plan
Creating crisis-ready event plans
Preparing teams for emergencies
Securing site approvals
Identifying necessary protection and permits