Talking event marketing with Birdsville's Big Red Bash

Written By Cristy Houghton

In this episode I speak with Greg Donovan, the founder and organiser of the most remote music festival in the world, Big Red Bash. Greg shares his insights into the power of events to promote and build a brand for a destination, providing tips on how other regional events can more successfully market their event and build the profile of their destination. He talks about undertaking your ideal attendee and what he believes to be the most effective marketing channels for his event.

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
Previous

Talking event grant funding with the Alice Springs Rotary Henley on Todd Regatta
Next

Talking event operations and risk management with Safety Net Consulting and Blerter