Thursday 4 June: 12pm - 1pm AEST

Customer Journey Mapping for Regional Events is a practical, one-hour masterclass designed to help event organisers truly understand their attendees - and design events people genuinely want to attend.

You’ll learn how to identify your ideal event audience, uncover what matters most to them at each stage of their event journey, and use this insight to design a more engaging, seamless and memorable experience.

This session will introduce simple journey mapping tools you can use immediately to reduce guesswork, avoid common pain points, and keep your event feeling fresh, relevant and customer-led - without adding unnecessary complexity.

Perfect for anyone involved in planning, promoting or delivering regional events who wants to create experiences that resonate.

Register now and find out how to increase attendance at your event.

Registration is only $45, and includes access to the recording post-session.

Eventfolk can access the masterclass for only $20. Make sure you sign into Eventfolk and register via the site to access the discounted price.

Not an Eventfolk member: Join here to gain discounted pricing to all our masterclasses.

Meet Sueanne Carr

A globally accomplished strategy professional, Sueanne is passionate about connecting businesses with the ultimate reason they exist: their customers. Her impressive reach has transformed world-renowned tourism regions such as Great Ocean Road, Phillip Island, Mornington Peninsula, Yarra Valley, Daylesford + Macedon Ranges, The Murray Region, Palm Cove, The Scenic Rim + Moreton Bay. She has also worked with market-leading brands such as Tourism Events Queensland, VTIC, lastminute.com + AVIS. 

With customer experience in her DNA, she is committed to transforming businesses + regions through aligning people, products + places. Her empathetic + decisive style breaks through business barriers, + brings everybody from board room to back office on the journey.