Thursday 2 July | 12pm–1pm AEST
Where and how to place your marketing for maximum returns
Not all marketing is born equal. Some channels move the needle, others just soak up your time. And when you’re running an event – what we know for sure – time is a precious commodity.
In this practical webinar, we’ll unpack Impact v Effort and help you work out where your marketing energy is best spent. You’ll learn how to prioritise channels that actually support your goals, connect with the right audience and deliver stronger results without spreading yourself too thin.
We’ll cover:
The key marketing channels available to you and what they’re best used for
How to align your audience and customer journey to the right channel
How to match channels to audience behaviour so your message lands where it matters
How to identify the highest-impact, lowest-effort opportunities for your business
Which channels / marketing strategies are best for driving results and why
Whether your event is targeted at Grey Nomads or Gen Alpha - you’ll walk away with a clearer framework for making marketing decisions, so you can focus less on doing everything and more on doing what works.
Register now and find out how to increase attendance at your event.
Registration is only $45, and includes access to the recording post-session.
Eventfolk can access the masterclass for only $20. Make sure you sign into Eventfolk and register via the site to access the discounted price.
Not an Eventfolk member: Join here to gain discounted pricing to all our masterclasses.
Meet Hannah Statham
Hannah might only just clear five foot, but she could easily enter herself into a heavy weight content marketing competition. Her signature move? Planting a target on your audience’s back and hitting them with bullseye accuracy.
She’s first and foremost a content marketer - creating words, images and videos for clients, the kind of content that stops people in their thumb-scrolling tracks. That’s why she’s now the founder and CEO of Media Mortar, a content marketing agency, which uses words, images and videos to share brand’s stories.
As a marketer, she helps brands go from zero to successful using a range of creative, content and communication techniques. Whether it’s words, images or videos, at the heart of everything she does is storytelling; and she’s an advocate that it's the power of stories that drive sales.
With sixteen years’ experience in tourism and lifestyle marketing, Hannah brings a contagious energy to every task she does. She’s as creative as she is strategic and spends most of her time unashamedly working on her client’s big picture.
When she’s not behind the desk for clients like Tourism Australia, Sapporo or Brisbane Airport Corporation, she’s learning the art of patience. Her teachers are five, three and four months old, and a constant reminder that she has lots to learn.