PODCAST: The importance of post event review and analysis
The start of the event planning cycle – and the most critical part – is reviewing your event to find out what’s working and what’s not. How are you doing in achieving your event’s purpose?
Your event review will help your committee answer questions like these:
How do we create a successful and sustainable event?
How do we drive more visitation?
How do we sell more tickets?
How can we enhance the visitor experience?
How do we stop our committee from burning out?
Plus it’s getting pretty competitive out there with attracting visitors to regional festivals and events – you need to listen to your audience so you can improve and develop your event.
The reason why event review is the first step in planning your next event is because it utilises the power of your engagement with your tribe during your event to start the process for improving the next event.
In this podcast episode, regional event expert Linda Tillman shares about
What all is involved in a post event review
Who should do it – the coordinator and their support
Where to get information from
What three things to include in a simple event report
Where you can find DIY templates to streamline the process
Highlights
3:15 The Event Review Coordinator’s role
5:29 Your festival-day surveying team
7:15 In depth conversations with your visitors
7:48 The ideal number of surveys to do
8:30 Online surveys
11:17 Gathering feedback from other aspects of your event – budget, ticket sales, marketing channels, online analytics, online reviews, stallholder and sponsor feedback, and debrief meetings
12:30 Community debrief meeting
13:29 Committee and volunteer debrief meeting
14:38 Preparing a simple event report – what to include
17:53 Where to find DIY Tools to assist you with your review
The podcast includes a transcript if you’d rather read than listen.
Set up your surveys, debrief meeting agendas, and your budget templates accurately, and then you only have to tweak them in years to come to help you be more productive but less busy, and able to engage with the event that you’re passionate about without ending up overwhelmed.
ONLINE TRAINING MODULE: Post Event Review – You thought it was over!
Work through the post event process in our online training program with
A training video
Supporting resources, tools and templates to help you action learnings
Successful case studies and examples to highlight how others do it
Links to further supporting readings, podcasts and blog articles to extend your knowledge
Access to a Q&A forum to allow for further discussion on the topic
Lesson 1: What is your measure of success?
Lesson 2: Data collection strategies that make you shine
Lesson 3: The power of reporting to ensure success
