How to leverage Tourism Australia to promote your regional event
Tourism Australia provides tips for how event managers can leverage Tourism Australia to draw attention to their events.
The See Australia / Australia.com Facebook page has 8.5 million fans, so use #SeeAustralia to share your photos or post them on their Facebook wall – posts can get 50,000 likes! 15-30 second videos do especially well (and of course, use your destination and state hashtags as well!). Use #RestaurantAustralia for food pics.
Tourism Australia has clear and helpful social media resources available including:
An overview of how to engage with Tourism Australia’s social media platforms
Tourism Australia’s general tips and tricks for social media and live streaming tips and tricks
A series of webinars of social media best-practiceMake sure you have a free listing on the Australian Tourism Data Warehouse to be included on Australia.com’s Events Calendar and the events calendar of your state's tourism page
Send your stories about any new event or event expansion, or great back story about your event to internationalmedia@tourism.australia.com
Learn how to work with the media with Tourism Australia’s Making A Splash guide
Watch Tourism Australia’s short how-to videos on how to work with them. The videos cover social media, hosting media familiarisation tours, how to use their research and more
You can use photos from Tourism Australia’s image gallery for free.
Stay up to date by subscribing to Tourism Australia’s weekly industry e-newsletter Essentials. Remember to sign up for your state and regional tourism organisations’ newsletters as well.
Event marketing Master Class webinars:
Using Google Ads to market your event: 9 steps for success (19 April 2021)
Free media: Big PR ideas for smaller festivals and events (10 May 2021)
Easy and effective marketing for regional events (Watch on-demand)
Facebook strategies for events (Watch on-demand)
Facebook advertising success for events (Watch on-demand)
Setting up an affordable but effective event website (Watch on-demand)
ONLINE TRAINING MODULE: Marketing success
Learn event marketing skills in our online training program with
Training video
Supporting resources, tools & templates to help you action learnings
Successful case studies and examples to highlight how others do it
Links to further supporting readings, podcasts and blog articles to extend your knowledge
Access to Q&A sessions to allow for further discussion on the topic
Lesson 1: Planning to achieve results
Lesson 2: Working with media to showcase your event
Lesson 3: Digital marketing
