Marketing, Case studies Cristy Houghton Marketing, Case studies Cristy Houghton

Case Studies: How innovation and creative marketing will support events to bounce back

During this crisis time for the events sector remember to look after your community - your loyal advocates, attendees, and fan tribe (even when all you want to do is dig a big hole and escape the world!) 

Here we share inspiring case studies from around the world where creativity and passion is allowing events to maintain enthusiasm, connection and loyalty with their community.

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What are the solutions to the biggest challenges for regional events?

A survey of regional and rural events throughout Australia was conducted in September 2018 to provide us with a better understanding of what their main challenges and opportunities are.

With close to 40 responses, the sample size provides some interesting insights and trends.

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