How to develop new income streams for your event – a step by step guide

FinanceFor event organisers
Written By Cristy Houghton

Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.

The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.

Each topic links to further online resources and successful case studies.


Topics include

  • How to start fundraising when you have no time or human resources

  • How to assess which fundraising method is best for your event

  • How to get set up to receive tax deductible donations

  • How to set up, grow, and engage a database for fundraising

  • How to tell your story – how to calculate the impact of your event, and communicate that in a pitch to media and sponsors

  • When and how to use crowdfunding

  • How to run a social media campaign

  • How to write a great grant application

  • How to identify the right potential sponsors for your event

  • How to start a conversation about business sponsorship (and how to seal it)

  • How to develop a sponsorship proposal

  • How to service a sponsor


Our favourite how-to section is the last one: how to develop new products and services that are appealing to your attendees:

  • How to identify and develop potential business ideas

  • How to price products and services

 

For example, here is a snippet about sponsorship:

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Take a look now, and let us know if there were any tips you hadn't thought of, or could use right away. 


Master Class webinar: Revenue streams beyond sponsorship and grants

In this on-demand master class we explore the fundamentals of event finances and discuss revenue streams and opportunities for events to become self-sustaining and commercially viable.


ONLINE TRAINING MODULE: Event Finance – Show me the money

Learn event finance management skills in our online training program with

  • Training video

  • Supporting resources, tools & templates to help you action learnings

  • Successful case studies and examples to highlight how others do it

  • Links to further supporting readings, podcasts and blog articles to extend your knowledge

  • Access to Q&A sessions to allow for further discussion on the topic


Lesson 1: Do you have a pathway to financial sustainability?

Lesson 2: Making the event budget your new BFF

Lesson 3: Revenue streams for events

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
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