Reinvigorating regional and rural events
Regional and rural events throughout Australia are facing a series of complex challenges that are impacting on their sustainability and success, not least COVID regulations!
rEVENTS Academy Founder Linda Tillman presented on this topic at the Australian Regional Tourism Convention.
Here is a snapshot of the key learnings from this presentation.
• Many events in regional and rural Australia have hit the maturity stage in their lifecycle and with challenges around volunteer capacity and access to funds, they are struggling to find the time and energy to consider reinvigoration. They are barely ‘turning the cogs’ each year.
• Before regional events can reinvigorate, they need to invest in getting their strategy, systems and structure in place. Without this, reinvigoration will be wasted.
• Regional events need to look closely at their team and the business model and consider how this can be reinvigorated to support future success. The old model of 100% volunteer-run events is proving ineffective. It’s time for more regional events to look at government, community and industry collaborations.
• Having a clear pathway to sustainable growth will provide regional events with clarity and direction.
Success stories from three regional events highlighted how new business models can inject new energy, increased sustainability and overall success.
Is your event suffering some of these challenges?
Master Class: Designing the best event attendee experience
In this bite-sized one-hour Master Class webinar coming up on 12 July, our international guest presenter Craig Mathie of the UK’s Bournemouth 7s Festival will take you through the process he undertakes in creating the Bournemouth 7s experience each year, and how he ensures that he keeps the event fresh and relevant based on the expectations of attendees.
Master Class: Keeping the event fresh - When is it time to reinvigorate?
Do you know where your event is currently sitting in its lifecycle? New event? Establishing event? Mature event? Perhaps numbers have started to plateau or even decline, perhaps volunteers are tired, or the event has just lost its mojo.
We will explore techniques to ensure your event remains current and fresh, share some case studies of how other mature events have successfully reinvented themselves, and we will even talk about 'D' Day - when do you know that your event has simply run its cycle.
This recorded webinar is available on demand.
Online event management training
The rEVENTS Academy Foundation Program is a go-at-your-own-pace online training course that covers strategic planning to post event review and everything in between. It is designed to be undertaken step by step in the months leading up to your event, or in an intensive 7-week burst, with each module lining up with where you are at in your planning process.
