Four straightforward steps to managing risk at your event

Some event organisers avoid or postpone risk management planning but emergencies can happen at any event, no matter what size.

Risk is more than the safety of event attendees – what about financial and reputational risks?

Risk management does not have to be intimidating! Simple processes in place will help you sleep at night.


There are four simple steps to risk management

Step 1: Identify risks
Step 2: Evaluate the risks
Step 3: Mitigate the risks
Step 4: Review the effectiveness of your risk management 


How to identify risks

Have a simple brainstorming session about all of the potential risks at your event with everyone involved in it. This doesn’t have to be hard - just add the brainstorming session to a meeting agenda.

The main risks to consider are

  • what could cause injury to an attendee or worker

  • what could damage equipment, infrastructure or the site/venue

  • what could harm the future of the event, or the organising committee (e.g. financial and legal risks).


Ask ‘what if’ questions:

  • What if we lost power?

  • What if key managers were sick on event day?

  • What if there was a storm during the event?

  • What if a major sponsor or grant funding was lost?

Have each of the organisers of each aspects of your event identify the risks for the area they are responsible for.

Now you have a whole list of potential risks for your event.


How to evaluate potential risks

You’ll now work out the likelihood of each risk happening (very likely to unlikely) and the consequences it would have if it did happen (major to minor impacts), and that will determine its level of risk: low (green in the image below), medium (yellow), high (orange), or extreme (red).


For example, a fire may be unlikely, but could have very high impact on your event so it has a high risk level.

Now, go through this evaluation process with each of the risks you identified.

Once you’ve evaluated the level of each risk, you can then understand what the risk management priorities are, and you can figure out what actions to take to mitigate them (reduce their likelihood or reduce their impact if they did happen).


How to mitigate risks

Now your committee will need to decide what steps you will take to reduce and avoid any medium and high risks.

You can manage low risks with your everyday processes.

If you have any extreme risks, you must find ways to completely avoid them. There’s no mitigation (risk reduction) for extreme risks.

The key to risk management is prevention is better than cure (having to deal with a risk taking place).


Contingency plans

How would you respond if something bad happened at your event? Now is the time to plan in advance what you will do if

  • the weather is wet or adverse

  • the headline act is a no show

  • you have way fewer volunteers on the day than you need

  • the key event coordinator is not available on the day of your event

  • you lose power

Considering and planning for your medium and high risks means you will still be able to deliver an amazing event experience if you have to also cope with unfortunate circumstances.

Once you’ve done this process once for your event, you then have a framework that can just be reviewed each year, and adjusted if necessary. 


Case studies

The day we attended Chinchilla Melon Festival there was a burst water main under the road right beside the festival, cutting off the town’s and the festival’s water supply for hours on a really hot day - and with the key element of the festival being watermelon games that left dozens of participants covered head to toe in sticky watermelon juice.

There were water trucks for participants to use for showering but these ran dry by the end of the day (then the water came back on).


We attended the Peter Allen Festival in Tenterfield while a bushfire lapped at the houses on the edge of the town. Though the festival’s events continued, news of the fire impacted attendance, and a number of the event’s volunteers had to leave to fight the fire or protect their homes.

Often the challenge for event risk management is not about ensuring things don’t happen; it’s about making sure that you can continue to deliver a quality experience for your attendees in a safe environment.

Review your risk management

After your event, arrange for a debriefing session to assess what worked well and what didn’t in terms of risk management. If any risks came up that had to be managed, how well did the team respond to them? What were the learnings for next time?


DIY risk management templates

We’ve got two templates to help you - a risk management plan, and an emergency management plan that outlines what you will do if a risk happens for all staff, volunteers and stakeholders.


Legal liability

What is your committee’s legal liability?

We cannot provide you with legal advice, and if this is something that concerns you, you should seek out legal advice.

Basically, liability comes down to duty of care, which means taking all possible steps to avoid potential injury to everyone involved - which involves going through the due diligence described in the steps above, and enacting mitigation actions.


Insurances

We recommend that you seek advice on which insurances you should have for your event.

Some types you may want to consider include:

  • Public liability insurance, which covers costs related to accidental injuries to members of the public

  • Volunteer insurance or workers compensation insurance, which covers costs due to a member of staff or a volunteer getting hurt at the festival

  • Adverse weather insurance, which will cover your event against cancellation expenses due to adverse weather conditions that makes your event unsafe for people to attend

  • Cancellation insurance, which covers the costs if your event is cancelled due to any unavoidable reasons not known to you when you took out the policy

  • Property and equipment insurance, which covers against the loss of or damage to equipment

Vendors, contractors and third-party suppliers must also be adequately covered by insurance, and it’s up to you to confirm they are. Always obtain and keep a copy of their certificates of insurance, and make sure that they name the event as an interested party and additional insured party in their policy. Have a good look at their policy to make sure it includes adequate cover.

Licenses and approvals

Lastly, what licenses and approvals will you need for your event? Consider traffic management, road closures, alcohol and food sales, waste management, noise levels, the safety of temporary structures such as stages or marquees, fireworks, animals, rides and more. Consult with your Council as early as possible to identify which licences, approvals and permits you require.


Learn more in our online training module

In our Operations & Risk Management module, you’ll learn risk management skills via

  • A training video

  • Case studies that show how other events do risk management

  • Q&A for discussion on the topic

  • Supporting templates that help you action learnings


Lesson 1: Is it really a risk? Defining risks

Lesson 2: Prevention is better than cure. Developing your plan and communicating it!

Lesson 3: Streamlining operations


Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
Previous
Previous

The significance of events for regional destinations

Next
Next

How Councils can support events to increase their benefits for the destination