What would a ‘boutique’ version of your event look like?

For event organisersPlanningStrategy
Written By Cristy Houghton

Have you ever considered what a boutique version of your event could look like? 

Many event organisers cancelled or postponed their 2020 event, and even today worry about what sudden local lockdowns or border shutdowns might mean for their 2021 event.  

This is where scenario planning becomes an event manager’s best friend.

We challenge events to think about what a boutique version of their event could look like.   

What is a boutique event?

An event that is small, exclusive, niche, tailored, high end, fashionable (on trend), stylish, and/or one of a kind. Boutique events focus on high quality and exclusivity over volume and mass numbers.

What would a boutique version of your event look like?

Could you adapt your event for a smaller market? 

Could you run a series of events across the year for a smaller number of attendees at each event?

Or run a combination of premium live events and online virtual events? 

Or a month of events and activities for smaller crowds? 

You might be brave enough to offer a one-off premium boutique event with a premium ticket price. 

Over to you

We would love to hear your thoughts on this idea.

Are you using reinvigoration as part of your recovery strategy? 

If you know of an example of a boutique event or event model, or you have learnings from adjusting your event, please comment below.

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Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
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