Cathy Treasure Cathy Treasure

From capability to community: How two regional mums are transforming Australia’s events

Between school drop-offs and the Year 12 rollercoaster, Linda Tillman and Cathy Treasure were also quietly reshaping the future of regional events.

Two regional mums - fresh from guiding daughters through exams, with teenage boys still coming up behind - they understand pressure, stretched capacity and the art of holding things together.

ACRE wasn’t born in a boardroom. It grew from lived experience, decades in the field, and a shared belief that regional organisers don’t lack passion, they need practical process. So they built a framework that helps communities move from simply re-creating events to accelerating them.

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Cathy Treasure Cathy Treasure

The Pulse of Regional Events: Insights from Recent Industry Survey 

The results of our latest Regional Events Industry Survey are in, and they tell an encouraging story. Drawing insights from councils, not-for-profits and private organisers across Australia, the data reveals a sector that’s moving beyond survival mode and into a phase of optimism, confidence and possibility.

Image Credit: Gravel ‘n Granite, Tenterfield

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Cathy Treasure Cathy Treasure

Can governance and meeting procedures prevent burnout in regional events?

In 2026, burnout and volunteer fatigue are one of the biggest risks to event survival, and this is NOT new.

So why is this persisting?

Is it becoming worse or is it just that we haven’t found the solution and so we keep plugging along?!  Or maybe it’s just ‘easier’ to keep doing it the way we always have?!

Maybe a simple step is taking a look at governance and meeting procedures.

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Linda Tillman Linda Tillman

Is It Time to Say Goodbye to Your Regional Event?

Every festival has a lifecycle - from exciting new beginnings to thriving staples, and sometimes to the point where change is needed.

If your event is struggling with declining attendance, volunteer fatigue, or funding challenges, it might be time to revitalise, refocus, or retire.

Discover how to assess your event, make strategic decisions, and plan for long-term success.

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Cathy Treasure Cathy Treasure

Regional Festivals: Lessons and Insights from AFIC 2025

From UK-inspired ideas like a ticket levy to support grassroots events, to new rules of event marketing, sustainability wins, and big-picture strategies from NSW and QLD - there was so much relevant to those of us building events outside the big cities at the Australian Festival Industry Conference. 

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Linda Tillman Linda Tillman

Agricultural Shows Australia Conference

Linda Tillman recently attended and presented at the 2025 Agricultural Shows Australia Conference, where industry leaders, event professionals, and regional champions gathered to shape the future of agricultural shows.

Linda shares her key takeaways and insights from the conference.

Image Credit: Agricultural Shows Australia

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Linda Tillman Linda Tillman

Local Government & regional events

What a fabulous few days in Mackay Queensland the regional tourism industry just had for the Australian Regional Tourism Convention!  

I was honoured to be flying the flag for regional events, presenting on measuring the social value of events. 

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