PODCAST: Pre-planning your event to ensure efficiencies and success
The pre-planning stage is the golden nugget that all event committees need – a way to systemise their event and create plans and processes that will empower the team.
This stage is the most critical in terms of being more efficient and reducing unnecessary pressure and stress.
Trends in business events and what they mean for your local visitor economy
Business events provide the highest yield of any tourism segment and are estimated to generate up to six times the average expenditure of leisure travel visitors.
Trends in giving grants to events in Australia
Grant funding offers incredible support to events and festivals.
Events cost a lot of money, and grants are important sources of funds to pay for marketing, entertainment, and even infrastructure.
How to embrace your region's Indigenous community in your event
As a way for the Gold Coast 2018 Commonwealth Games to meaningfully include Aboriginal and Torres Strait Islander peoples, they has done something no other major sporting event in the world has done: develop a Reconciliation Action Plan (RAP) to leave a lasting and meaningful legacy for Indigenous Australians beyond the traditional inclusion of culture in Opening Ceremonies.
What your event needs to know about the 'Protecting Crowded Places From Terrorism' national strategy
As an event manager, crowd and visitor safety is at the forefront of my mind when I plan an event.
The Australian Strategy on Terrorism by Australian National Security requires events to be even more mindful of their crowds of visitors.
PODCAST: The importance of post event review and analysis
The start of the event planning cycle – and the most critical part – is reviewing your event to find out what’s working and what’s not. How are you doing in achieving your event’s purpose?
A special relationship: Events and Tourism
I presented at the Australian Events Symposium on a topic that is extremely close to my heart
Couldn't make the Australian Event Symposium? Catch up here!
The 2017 Event Symposium was about events, technology and the Art of the Unexpected
How events can leave a legacy for a destination
Griffith University’s ‘Gold Coast business and the Commonwealth Games: Impact, legacy and opportunity’ paper, highlighted how the business community could gain benefit from this great opportunity.
What you should know about digital marketing for your regional event
This is a long post but easy to read, so grab a cuppa and learn about easy things you can do to improve your event marketing.