Is your regional event sustainable?

Has it outgrown the capability of its volunteer workforce?

Does it struggle to break even financially?

Here are 7 ways to ensure your event’s viability

Grampians Grape Escape: 

What a regional festival can achieve by investing in professional event resources and collaborating with Local Government to drive results:

42% increase in ticket sales in one year!

Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.

The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.

A survey of regional and rural events throughout Australia was conducted in September 2018 to provide us with a better understanding of what their main challenges and opportunities are.

With close to 40 responses, the sample size provides some interesting insights and trends.

The pre-planning stage is the golden nugget that all event committees need – a way to systemise their event and create plans and processes that will empower the team.

This stage is the most critical in terms of being more efficient and reducing unnecessary pressure and stress.

Grant funding offers incredible support to events and festivals.

Events cost a lot of money, and grants are important sources of funds to pay for marketing, entertainment, and even infrastructure.

As a way for the Gold Coast 2018 Commonwealth Games to meaningfully include Aboriginal and Torres Strait Islander peoples, they has done something no other major sporting event in the world has done: develop a Reconciliation Action Plan (RAP) to leave a lasting and meaningful legacy for Indigenous Australians beyond the traditional inclusion of culture in Opening Ceremonies.

The start of the event planning cycle – and the most critical part – is reviewing your event to find out what’s working and what’s not. How are you doing in achieving your event’s purpose? 

The 2017 Event Symposium was about events, technology and the Art of the Unexpected

Griffith University’s ‘Gold Coast business and the Commonwealth Games: Impact, legacy and opportunity’ paper, highlighted how the business community could gain benefit from this great opportunity.

This is a long post but easy to read, so grab a cuppa and learn about easy things you can do to improve your event marketing.