For event organisers, Logistics Cristy Houghton For event organisers, Logistics Cristy Houghton

What is the place for virtual events now and into the future?

During the current ban on physical gatherings, some event organisers who want to continue to engage their audiences are taking the brave step to take their event, or elements of their event, online.

Brave, because running an online event is not the same as running a physical event. A bowl of noodles and a laptop at home is a long way from an annual festival that people look forward to all year - and while people are happy to pay for real world events, they may well be less likely to want to pay for online events.

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Marketing, Case studies Cristy Houghton Marketing, Case studies Cristy Houghton

Case Studies: How innovation and creative marketing will support events to bounce back

During this crisis time for the events sector remember to look after your community - your loyal advocates, attendees, and fan tribe (even when all you want to do is dig a big hole and escape the world!) 

Here we share inspiring case studies from around the world where creativity and passion is allowing events to maintain enthusiasm, connection and loyalty with their community.

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Finance, For event organisers Cristy Houghton Finance, For event organisers Cristy Houghton

How to develop new income streams for your event – a step by step guide

Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.

The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.

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What are the solutions to the biggest challenges for regional events?

A survey of regional and rural events throughout Australia was conducted in September 2018 to provide us with a better understanding of what their main challenges and opportunities are.

With close to 40 responses, the sample size provides some interesting insights and trends.

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Teams, For Councils Cristy Houghton Teams, For Councils Cristy Houghton

Regional events are dying due to fewer volunteers

Regional events are dying due to a declining volunteer workforce.

I read this ABC News article with a great fear that we will continue to lose many of the great regional and rural events that drive visitation into their communities - rural communities that don’t often have any other tourism attractions or leisure-based experiences to create this economic and social impact.

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